Group products for add-on sales. Group your products together to get companion sales (when two different products are put together to form one unique product) and add-on sales (by selling one product, you create the need for additional sales). Grouping is also an easy and effective way to present your products.
Encourage impulse buying. Locate your highest moving products in hot spots between eye and knee level. Display suitable products close to the cash register and behind the sales assistant to produce impulse buys. Position complimentary products together so there's a chance of multiple purchases.
Mix in freestanding floor displays. Use floor displays to focus customer attention on specials or impulse items. Place your floor displays at traffic hot spots.
Shelf Layout and Merchandising Eye-level Placement: "Eye-level is buy level" says the old cliche. Which is why in the electric shavers aisle in drug stores, the ...->Read More
Three Biggest Mistakes in Upselling Upselling is a tool utlilized throughout the marketplace to further products and enhance customer satisfaction. Analyzing the results of many surveys and ...->Read More
Three Ways To Make Upselling Automatic Here are three favorite ways to build upselling into any purchase. 1. Bundle several related products or services together. Drop the price below what the total ...->Read More
Being Proactive About Upselling If you have read through the suggestions and idea dotted throughout this issue of "Aftermarket Success" - you have hopefully become excited about ...->Read More
Customer Shopping Patterns Recent surveys have reinforced some ideas that many have known for a long time - as consumers become more savvy and have less time in today's busy world, ...->Read More
