Shopping Carts or Baskets Date Created: 2009-03-26
Author: Rick Prest, Prest-O-Fit
“Studies by Britt Beemer of the American Research Group shows that customers with shopping carts will buy an average of 7.2 items compared with only 6.1 items purchased by customers without shopping carts. However, this does not tell the whole story since Beemer has found that the use of shopping carts will double the sales of hard to carry bulky items.”
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