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A Baker's Dozen of Merchandising Rules
Date Created: 2009-03-26

Here's a quick list of general rules which should be a basic component of any aftermarket store.  These are "baseline" rules which should be the beginning of your successful store - make certain you're following these simple guidelines to keep your store profitable.

  1. Plan your displays before you begin to merchandise.  Put only one item on  a hook before stocking the entire area.
  2. Assign prime display space to high demand items.
  3. Use high demand departments and the parts counter to draw customers to the distant areas of the store.
  4. Use promotional gondola ends to highlight top lines and special promotions.
  5. Remerchanidise the store on a regular schedule.
  6. Use price cards to draw attention to merchandise.
  7. Group product lines in vertical displays.
  8. Use cross-aisle merchandising to gain maximum exposure and create depth.
  9. Establish bin widths according to item size and required inventory levels.
  10. Put lower-priced items and slow-movers in display areas farthest from customer reach.
  11. Leave aisle space to accommodate customer flow.
  12. Feature top line items most prominently, and trade down if customer balks.
  13. Use a logical sequence in establishing horizontal grouping of related items.







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